Wednesday, March 24, 2010

Dress the part

Every one of us knows that our attire plays an important role in wherever we go or whatever we do. I have heard so many trainers speaking high about dressing the part. I myself always follow the rule for everything starting from getting a sales, getting selected in an interview or meeting someone special. We dress depending upon the place we go and peoples we are going to meet. The homework we did on the audience and knowing what we do are extremely important to get success.

The picture of a beggar begging in the road signal is very familiar in a chennaitie life. And I am used to that. I had seen an old man today who had dressed the part and who knows his audience and delivered well getting success in what he was doing. The amazing thing is the conversion rate for him is 100%. Every person he approached donated him money. I was wondering why he didn’t approach me. May be he can read minds.

Last week I met a jeweler who is not a MBA graduate nevertheless he has all the qualities of a high profile sales executive. He build a relationship with the client immediately and talks well about the his product and giving the customer some tips on jewels. He is very proud of his product and challenges all the product in its qualitative that comforts the customer and they surrender to him like a baby.

We can learn lesson from all around us from every one even from a beggar let’s not talk about a jeweler. My brother used to say that the world is a sales platform the one who knows how to sell himself will win. Everyone should learn the lesson.

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